Tips & Tricks

23 Mar

Knowing How to Market (pt. 2 of 4)

3d people - man, person with a binocular and word "goal".

The second step is to focus on your goal. Have a purpose in mind and include a call to action with a phone number, website, email, or QR code.


Possible Goals
Brand Awareness
Build Trade Show Traffic
Generate New Customers
Improve Customer Relations
Launch a New Product or Service
Promote Loyalty or Show Pride
Motivate or Reward Performance
Increase Referrals


Staying Power: 88% of those surveyed by PPAI, can recall the advertiser from a promotional solution.


*Sources: Promotional Products Association International and

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