The third part of knowing how to market is to where to market. It is very important to consider where you want your message to be viewed. For example, if the power goes out, a glow-in-the-dark product with a “Call for an Emergency” phone message may be more useful than simply a flashlight with a power company logo imprint.
At the office
In the car
At an event
Attached to a mobile device
Staying Power: 88% of those surveyed by PPAI, can recall the advertiser from a promotional solution.
*Sources: Promotional Products Association International and promotionalproductswork.org