Tips & Tricks

16 Mar

Knowing How to Market (pt. 1 of 4)


The first step in marketing is to identify and target your audience. With each promotion and marketing campaign, think about who you want to reach. This will help you achieve greater results.

Possible Targets
Top Customers
Present Customers
Prospective Customers
Lost Customers
General Public

Staying Power: 58% of those surveyed by PPAI, keep a promotional solution for at least a year.

*Sources: Promotional Products Association International and

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