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Is your brand relative?

Is your brand relative?

Advertising has experienced some major milestones. With the emergence of the printing press in the 1440s, television in the 1940s, and the latest technological advancements, brands have been presented with an endless stream of opportunities to deliver their message. Today, brand strategy relies deeply in ad relativity insights when weighing where to invest advertising dollars to make data-driven decisions. Luckily, promotional products stand out as the consumer’s choice in brand communication

Advertising Qualities

It is important to understand the wants and needs of a consumer for an advertising vehicle to be successfully received. When asked what advertising qualities were important to them, most consumers preferred visually appealing ads that clearly deliver a message. Promotional products are built to do just that with their physical and tangible features.

65% preferred visual appeal

60% preferred something that delivered a clear message

47% wanted something personally relatable

41% wanted something to provoke emotion

27% preferred something to provoke action

How to Get Your Message Across?

When asked to rate which advertising vehicles provide consumers with an incentive to act, promotional products were regarded as most effective by all generations.

What exactly did they prefer?

Millennials – promotional products, broadcast, online, mobile, and print

GEN Xers – promotional products, broadcast, online, print, mobile

Baby Boomers – promotional products, broadcast, print, online, mobile

Silent Generation – promotional products, print, broadcast, online, mobile

How are you staying in front of your clients / prospects?

Excerpted with permission from PPAI January 2017