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Top 10 Reasons People Own Promotional Products

Understanding why an individual choose to keep a product received provides key insight to which features are most valued. Unlike traditional advertising, whose sole purpose is to communicate a message, promotional products not only bring value to brands by effectively connecting with the recipient, but they also play a functional role within the consumer’s lifestyle.

Top 10 Reasons People Own Promotional Products

  1. Conversation Starter
  2. Cause Alignment
  3. Luxury
  4. Supports Brand
  5. Easy to Reference
  6. Likes the Company Message
  7. Memorable Value
  8. Fits Style / Personality
  9. Enjoyable to Have
  10. Useful

Are your brands promotional products useful?

Excerpted with permission from PPAI January 2017