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Evoking Emotions

Seth Godin said, “It is impossible to market at people any more. The only choice is to market with them.” Advertising that stirs up emotions help consumers to identify with the brand on a personal level. Emotions are at the heart of the relationship subconsciously steering buying behavior. Promotional solutions resonate with consumers driving them back to the brand. If promoted correctly, according to theNielsen Consumer Neuroscience Internal Study, a solution that produced the best emotional response generated a 23% lift in sales.

What emotions does your brand stir up?

Excerpted with permission from PPAI January 2017