Promotional Products By The Numbers
According to a 2017 consumer study by the Promotional Products Association International (PPAI), they
discovered some really neat numbers concerning promotional solutions:
5 in 10 people stated they come in contact with promotional solutions most of the time of at all
times of the day.
- Promotional solutions have the highest advertising reach above any other form of
Nearly 9 in 10 remember the brand.
- Nearly 90% of the recipients are able to remember the branding and 8 in 10 can recall
messaging from a t least one promotional solution they received.
8 in 10 revealed their impression of a brand changed POSITIVELY
- These consumers revealed that their impression of a brand changed for the good as a
direct result of receiving a promotional solution from that brand.
83% are more likely to do business with the brand
- Roughly 8 in 10 admit to looking up the brand after receiving a promotional solution,
and 83% said they are more likely to do business with brands they’ve received a
promotional solution from.
Promotional Solutions are #1
When asked to rate which advertising channels provide consumers with an incentive to
take action, all generations regarded promotional solutions as most effective.
Looking to make a name for your brand? Schedule a meeting with us and let us help you establish a
Excerpted with permission from PPAI January 2019